At the end of Customer Discovery you should have identified a customer problem worth solving and started building your solution (MVP). During Customer Validation, you’ll test your finished MVP by selling it to earlyvangelists and in the process start developing a repeatable and scalable sales process.
One more great post by Ash Maurya on Customer Validation. Give it a look.
I visited Thomas Ptacek and the gang at Matasano (who are developing a firewall management product) over Christmas break and had a very productive discussion about marketing. One of the things Thomas mentioned was that I should probably blog out how you can use engineering resources to improve your marketing.
Very interesting approach to marketing. Not much of engineering, but no doubts absolutely worth reading.
Flickr is somewhat unique in that it uses a code repository with no branches; everything is checked into head, and head is pushed to production several times a day. This works well for bug fixes that we want to go out immediately, but presents a problem when we’re working on a new feature that takes several months to complete. How do we solve that problem? With flags and flippers!
I really like this approach. It's definitely far from perfect, but gives a feeling of tech importance and value that is live. Every single moment.
Conclusion: worth considering for your project.
So I have entered into an alliance with Sea-Gull of China and Soprod of Switzerland, and will be offering their movements. Unless we offer a special Vintage piece, we will NOT be offering ANY ETA based watches. This is not saying I am limiting the range to these companies; other options are still being investigated. While movement choice, as both technically and price driven, it is more, an ethical choice.
Great post about making a movements choice by Orange Watch Company (ORANGE). What problems do small watches manufacturers face from the very first steps of watchmaking.
Books/Blogs for Startups
Must Read Books
Strategy Books for Startups
New Product Introduction Methodologies
“Marketing as Strategy” Books
“War as Strategy” Books
Marketing Communications Books
Sales
Startup Nuts & Bolts
Manufacturing
Product Design
Culture/Human Resources
Venture Capital
History
Must Read Blogs
One of the best lists of books and resources from Silicon Valley legend Steve Blank.
The only thing that could be better is to accompany this list with the list from the Lean Startup Circle discussion here:
http://groups.google.com/group/lean-startup-circle/browse_thread/thread/56ed7bdf2b4450e
For my personal taste, I'm really interested in the Clara Shih's "The Facebook Era":

http://www.amazon.com/exec/obidos/ASIN/0137152221/iwhite-20
I didn't read it yet, but heard a lot of very positive thoughts about. I'm planning to add it to my reading list shortly.
If you guys want to learn more about the early days at Mint. Check out
these posts:
Timeline: Mint.com - 2005
http://femgineer.com/?p=240
Timeline: Mint.com - 2006
http://femgineer.com/?p=245
Timeline: Mint.com - Spring 2007
http://femgineer.com/?p=251
Timeline: Mint.com - Summer 2007
http://femgineer.com/?p=263
These are written by the second engineer/third employee at Mint.com. A
lot of insight.
Nice chronology of building Mint by early employee.
P.S. Too much Mint for today. Despite the fact that I was really impressed by Aaron speaking at Founders Insitute, he already received a fair amount of discussions. :)
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