opportunity__cost

Oct 19 2011

Ad books

I found myself enjoying advertisement books. It took me about an hour to read Paul Arden's "It's Not How Good You Are..." http://www.amazon.com/dp/0714843377/?tag=iwhite-20 and James Webb's "A Technique For Producing Ideas" http://www.amazon.com/dp/1907590137/?tag=iwhite-20. Apparently no secret sause recipe, but really nice and relaxing reading. Very recommended!

ad advertisement books ideas james webb-young paul arden

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Oct 22 2009

Must read books and resources

Books/Blogs for Startups

Must Read Books
Strategy Books for Startups
New Product Introduction Methodologies
“Marketing as Strategy” Books
“War as Strategy” Books
Marketing Communications Books
Sales
Startup Nuts & Bolts
Manufacturing
Product Design
Culture/Human Resources
Venture Capital
History
Must Read Blogs

via steveblank.com

One of the best lists of books and resources from Silicon Valley legend Steve Blank.

The only thing that could be better is to accompany this list with the list from the Lean Startup Circle discussion here:

http://groups.google.com/group/lean-startup-circle/browse_thread/thread/56ed7...

For my personal taste, I'm really interested in the Clara Shih's "The Facebook Era":

Media_httpecximagesamazoncomimagesi41ntqctgoglbo2204203200pisitbstickerarrowclicktopright3576aa240sh20ou01jpg_oghpukxdaqzonyt

http://www.amazon.com/exec/obidos/ASIN/0137152221/iwhite-20

I didn't read it yet, but heard a lot of very positive thoughts about. I'm planning to add it to my reading list shortly.

blog book books marketing must read read review strategy

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Oct 3 2009

No more RC, time for CR

I'm done with the Reading Comprehension part of the "thin purple" GMAT book, now it's time for 82 Critical Reasoning questions.

So far I was keeping from 70 to 80% success rate on the RC questions. I don't know how good is that and how well does it convert to a real score. Probably it doesn't convert at all, but I still need at least some way to measure things and keep a track.

I should say I'm improving a little bit, as far as I remember as low as 50%+ rate at the very beginning (well, it depends on the size of the set, etc), but I feel a little bit more confident with some of those things.

I am probably doing okay with timing. I didn't time myself before, but it looks like I'm staying with the reasonable range. How many of you had a problem of missing clocks on GMAT? I'm trying to understand if this is an issue at all.

I'm forcing myself to do at least 40 questions daily. Sometimes it's tough, sometimes I can do 60 or two sets of 40. However, it doesn't seem to me that it's worth doing 60 at the same time, rather then doing the full exam (all 5 sections) instead. But I'll get there soon.

Few more books on math, basically to take care of the hardest ones, one on Sentence Correction (ouch!) and one on writing skills. After this I have a bunch of sample tests to work on and I'll probably schedule a time for exam. I'm trying not to make any assumptions on the timing, as it's likely I'll screw my plans and will feel bad of doing this. Besides, according to my previous test experience, as soon as I have a date on the table, I'm really all into prep. And I didn't screw too many of my exams before. (Well, just a few. :)

Whatever, bear with me and we'll see where this is all heading to.

CR RC books gmat review verbal

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Sep 28 2009

Reading

Just finished the "Four Steps to Epiphany" book. Well, not really finished. It looks like this is kind of the book I'm going to get back many times in future. Make sure not to miss Steven's bibliography starting page 207. He has some very interesting books there, and I'd make sure to read them all (I did the most of them already though :).

books four steps to ephiphany review steven blank

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Ad books

Must read books and resources

Books/Blogs for Startups

No more RC, time for CR

Reading

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