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Oct
14
2009
Fighter brand
I found this at Harvard Business Review - October 2009 (Page: 86). Without any doubts I should say you should give yourself a break and read this article on rebranding and repositioning your product. This article features the great set of cases that you can learn from, as well as the best conclusions made.
It's not the most straightforward strategy and frankly is a tough decision, so take your time, but then act fast. Because, as it was said, ..."the god of war hates those who hesitate".
Oct
3
2009
Stickered BMW
1 BMW 7series + 200 Stickers = Ultimate Social Experiment
I am Allen Hartwig (@allenhartwig). My BMW 7series is my pride and joy, my prized possession, my baby -- and I am about to completely deface it. Why? I want to run a little experiment. As a digital strategist for Pondry, I am a big believer in the digital world and social media. What I want to do is prove its power with my own test, and yes, at the expense of my precious BMW.
So what am I doing? Allowing 200 brands to slap their sticker on the body of my 745i. It brings a tear to my eye just saying it. But I will sacrifice my car to prove that companies can effectively get in front of thousands of consumers at very little cost.
If you are a brand that wants to play along, download the media kit — It starts at just $5. If you are just someone that wants to watch me destroy my beautiful car, follow along on Twitter (@brandmybmw).
Videos
via brandmybmw.com
Sounds a little bit like http://www.milliondollarhomepage.com one, and seems not a new idea either, but from the other side, it doesn't need to be an innovation, but it's all about media coverage and sales.
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