I found myself enjoying advertisement books. It took me about an hour to read Paul Arden's "It's Not How Good You Are..." http://www.amazon.com/dp/0714843377/?tag=iwhite-20 and James Webb's "A Technique For Producing Ideas" http://www.amazon.com/dp/1907590137/?tag=iwhite-20. Apparently no secret sause recipe, but really nice and relaxing reading. Very recommended!
I visited Thomas Ptacek and the gang at Matasano (who are developing a firewall management product) over Christmas break and had a very productive discussion about marketing. One of the things Thomas mentioned was that I should probably blog out how you can use engineering resources to improve your marketing.
Very interesting approach to marketing. Not much of engineering, but no doubts absolutely worth reading.
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