Chapter 1: The Fundamentals Chapter 2: Trust & Security Chapter 3: Landing Page SEO Chapter 4: Before Creating a Landing Page You Should KNOW… Chapter 5: Before Creating a Landing Page You Should DO… Chapter 6: Before you push the “Go Live” Button Chapter 7: At Campaign End Chapter 8: Testing, Testing, Testing Chapter 9: Corporate Tips Chapter 10: Forms on Landing Pages Chapter 11: Optimizing your Landing Page Call to Action (CTA) Chapter 12: What NOT to do – things that can Piss off Your Customers Chapter 13: Reporting, Metrics & Analytics for Landing Pages Chapter 14: When to Use a Landing Page
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I like SlideShare version a little more http://www.slideshare.net/OliGardner/101-landing-page-optimization-tips
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