opportunity__cost

Jun 16 2010

Mixpanel v. KISSmetrics v. Google Analytics

I didn’t see a clear winner after poking around with the three tools so I decided to try all of them together. I’m really glad I did because this is the comparison table (based on my experiences from above):

Mixpanel KISSmetrics Google Analytics

Tracking Events Great Poor Poor

Measuring Funnels Poor Great Average

Analyzing Traffic Poor Poor Great

Real-time Yes No No

Setup Difficult Moderate Easy

They’re all great at different things! And since what you need to learn will change over time, you really need more than one tool in the long term.

	Mixpanel	KISSmetrics	Google Analytics
Tracking Events	Great	Poor	Poor
Measuring Funnels	Poor	Great	Average
Analyzing Traffic	Poor	Poor	Great
Real-time	Yes	No	No
Setup	Difficult	Moderate	Easy

via artvankilmer.wordpress.com

Arthur Klepchukov has posted a nice comparison between Mixpanel, KISSmetrics and GA. While I believe that GA can be quite good in everything, with a little bit of Mixpanel sauce, it's still a decent pros/cons table to consider.

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Nov 14 2009

Funnel Analysis from Mixpanel

Figuring out your funnels is one of the most important things you can do to increase your quantitative understanding of your website. It's critical to get the starting measurements - the dropoff and conversion rates - before you change anything. That's the only way you can know the effect of the changes you make. By constantly tweaking and measuring, you should be able to really improve your number of conversions.

via blog.mixpanel.com

Mixpanel has a set of functions that can be really useful for a company in the Web. While I still had no chance to compare their functionality to what Google Analytics provides, other than being real-time, I'm planning to spend some more time playing with it.

Mixpanel has a free 10K "data points" account (http://mixpanel.com/pricing) which is sorta confusing for a person like me. I'm more like thinking in visits, page views or things like that. But thanks to Tim Trefren from Mixpanel, who explained this to me:

"A data point is counted every time you track a visitor action. So, in terms of pageviews/month - if you track one event per page, you will use exactly the same number of data points as pageviews."

And, well, Mixpanel wouldn't be something you'll use to put on every page (like you can do with Google Analytics). You'd want to put it only on subset of them, linking to specific actions. Or you will probably use Mixpanel's API to assign "data points" to some triggers in your Web application' actions. This is, by the way, could be also a pretty useful feature.

ab analysis analytics funnel mixpanel startup testing tracking

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Oct 28 2009

A/B to increase user engagement

The question becomes 'do you want a smaller, highly engaged community, or a larger, less engaged community?' There's no easy answer here; it's more of a think-long-and-hard sort of situation that greatly depends on individual aspects of your startup.

via blog.mixpanel.com

Great blog post on using A/B testing to increase user engagement and some conclusions made.

ab engagement mixpanel product test user

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Mixpanel v. KISSmetrics v. Google Analytics

Funnel Analysis from Mixpanel

A/B to increase user engagement

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