How Zynga Assesses Market Demand
- Create a 5-word pitch for a new product or feature
- Put it up on a high traffic webpage
- If it gets clicks, collect the emails of interested customers
- Build a ‘ghetto’ version of the feature
- Test everything
- Iterate constantly
Interesting comments on Mark Pincus' podcast on using MVP at Zynga.
At the end of Customer Discovery you should have identified a customer problem worth solving and started building your solution (MVP). During Customer Validation, you’ll test your finished MVP by selling it to earlyvangelists and in the process start developing a repeatable and scalable sales process.
One more great post by Ash Maurya on Customer Validation. Give it a look.
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