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Oct 20 2010

2 Tools I Enjoy Making Wireframes

After dozens of wireframed projects I found myself using only 2 tools, that I would like to share with you.

Tool number 1: Pencil Project http://pencil.evolus.vn/

http://pencil.evolus.vn/en-US/Handlers/PictureHandler.ashx?ResourceId=4be6736...

The only one reason why I put it as number 1, because it is free. Being free is a powerful argument, sometimes a deal breaker.

There are many people who complain about it, but it worked fine for me for a while. Yes, it is buggy, sometimes crashes (never lost any data though) and is not the nicest looking thing out there, but it does its job well. Pencil doesn’t have a native wrapper for Mac, yet, and you have to open it from the Firefox (which I am not using at all).

Tool number 2: Balsamiq Mockups http://balsamiq.com/

Media_httpbalsamiqcom_nkgjc

Well, they don’t deserve to my number 2, actually, because they are almost perfect. I hate Adobe Air wrap-up though, but it’s manageable. Everything else makes it an absolute winner. You will never buy anything better for $79, speaking about mockup editors and wireframing tools. (People who know me, know that I am really conservative about spending money for software, and I am very picky about whom to pay.)

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Feb 22 2010

Tracking Amazon prices

Media_httpchartscamel_vaors

I really liked using @camelcamelcamel for tracking down Amazon price for ooma Telo, which I'm about to enjoy (almost free calls for ever!). Instant email & Twitter notification saved me almost 20%. Plus you can see the history back. Very recommended!

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Feb 16 2010

Experiments in lean pricing

I strongly feel that, especially for SaaS products, starting with free and figuring out premium later (all too common) is backwards. If you know you are going to be charging for your product, start by validating if anyone will pay first. There is no better success metric and it leads to less waste in the long run. Focusing on the premium part of freemium first lets you really learn about your unique value proposition — the stuff that will get you paid. You can then come back and intelligently offer a free plan (if you still want to) with more intelligence and the right success metrics clearly defined. Even if you think you have a one-dimensional pricing plan like I did (e.g. number of projects), you’d be better served testing it with paying users because pricing experiments take a much bigger toll than other types of experiments

Great guest article by Ash Maurya, who went thru and telling about his experience with pricing experiments and how valuable can they be. Although I'm not very agree that free-to-paid approach is backwards most of the time, he's still very right that putting out your original intentions to charge is a great way to start working on your pricing scheme.

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About Olexandr Prokhorenko

My name is Olexandr Prokhorenko. I am passionate about building products that users *love*.

My LinkedIn profile is www.linkedin.com/in/white.


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