Many entrepreneurs are familiar with Amazon Mechanical Turk, a service where real people perform small tasks for equally small pay. Being located in Canada, I’m unable to use the service directly (as it’s only open directly to US users). Thankfully there is a startup called PickFu, which enables startups worldwide to ask a simple A/B question through the Amazon Mechanical Turk API.
While I keep seeing more and more feedback from entrepreneurs utilizing Mechanical Turk to get results for their customer research process I take it with a huge grain of salt. In my case I ended up with dummy and default replies which have little to do with real feedback.
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