Friday, January 15, 2010

Engineering Your Way To Marketing Success

I visited Thomas Ptacek and the gang at Matasano (who are developing a firewall management product) over Christmas break and had a very productive discussion about marketing.  One of the things Thomas mentioned was that I should probably blog out how you can use engineering resources to improve your marketing.

Very interesting approach to marketing. Not much of engineering, but no doubts absolutely worth reading.

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