Wednesday, June 16, 2010

Mixpanel v. KISSmetrics v. Google Analytics

I didn’t see a clear winner after poking around with the three tools so I decided to try all of them together. I’m really glad I did because this is the comparison table (based on my experiences from above):

Mixpanel KISSmetrics Google Analytics
Tracking Events Great Poor Poor
Measuring Funnels Poor Great Average
Analyzing Traffic Poor Poor Great
Real-time Yes No No
Setup Difficult Moderate Easy

They’re all great at different things! And since what you need to learn will change over time, you really need more than one tool in the long term.

Arthur Klepchukov has posted a nice comparison between Mixpanel, KISSmetrics and GA. While I believe that GA can be quite good in everything, with a little bit of Mixpanel sauce, it's still a decent pros/cons table to consider.

# Posted via web from opportunity__cost