I just finished reading Rework http://www.amazon.com/dp/0307463745/?tag=iwhite-20 by two co-founders of so-popular-nowadays 37signals company.
Well, the book had its own auditory before it even appeared. That's a crowd of news.yc. Quite a crowd, I should say, so it would be stupid not to monetize (sorry, not to make money :) from them. And that what they did.
I don't feel like discuss the ideas of the book. But "forget everything what they taught you and do the opposite" wasn't the main idea (as considered by some reviewers). Authors just restated the same ideas they were idolizing before and put them all together.
More the strategy book, rather than a guide. However, the guide is still coming. (I guess.)
Few notes:
- Starting a business on the side while keeping your day job can provide all the cash flow you need.
- You might learn what not to do again, but how valuable is that? You still don't know what you do next.
- Working more doesn't mean you care more or get more done. It just means you work more.
- A business without a path to profit isn't a business, it's a hobby.
- And what really matters is how to actually get customers and make money.
- Do everything you can to remove layers of abstraction.
It's a good book. Go for it, if you hadn't yet.
