Wednesday, April 28, 2010

Tone does matter

The more urgent, ‘take control’ tone of Version B’s copy lifted add-to-cart button clicks a whopping 93% over Version A’s comfort-focused tone.

One more interesting A/B test that only with a minor copy change (featuring a major tone difference though) brought up actions by 93% over the regular marketing shit.

Good to remember.

# Posted via web from opportunity__cost