Thursday, October 7, 2010

Bootstrapped, Profitable, & Proud: Envato

I think it’s interesting that we started with absolutely zero business experience. Three of us were designers, and my big brother was a physicist. This was good because we weren’t risk-averse, we didn’t really know just how much work we were in for, and sometimes we did things that someone with more experience simply might not have thought of doing. On the other hand it wasn’t so good when it came to building strong foundations for the company. Consequently over the course of Envato’s life, we’ve spent a considerable amount of time going back and laying better foundations for things which we simply didn’t know about. If we ever start another company in the future, we’ll know all about how to set it up right to begin with, but on the other hand I’m sure we’ll be a lot more wary of risk.

Such down to grounds idea, such a late time and such a success. Thumbs up!

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