Monday, October 11, 2010

Customer Discovery - Lean Startup Dojo (San Francisco, CA)

The Lean Startup Dojo is a weekly class focused on mastering the skills that you need to successfully build a Lean Startup.

Your startup won't succeed unless you have a deep understanding of your customers and the problem that you are trying to solve for them. Customer Discovery is the process that Lean Startups use to create this understanding. In this class, you will learn how to:

- find your first customers
- convince them to be interviewed by you
- determine if they'll buy your product
- get referrals to other customers

The Lean Startup Dojo places a strong emphasis on creativity and critical thinking. You will generate multiple approaches to solve each problem that your startup will face while executing Customer Discovery. The instructors and other attendees will assist you in analyzing each solution you propose through the lens of the Lean Startup philosophy. When you leave the class, you'll have a wealth of ideas that you can put to use in your startup.

This class will be taught by Rich Collins under the guidance of Eric Ries.

The cost is $100 per class.

Seriously. This is the best bargain you can get. This class is so under-priced, it will address the skills that you need to get out and talk to customers, includes but not limited to: finding your first customers, convincing them to be interviewed by you, determining if they'll buy your product and getting referrals to other customers. The class is kept to under 10 people, so it will target your own problems.

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