“Online Training” wording increased clickthroughs from the support page to the webinar page 10.4%. More importantly, webinar attendees doubled the first week the winning navigation link went live.
MailChimp run a simple test by changing Webinars to Online Training. My first idea was that Online Training would convert better. And, as you can see, I was right.
Why? I can't tell you exactly, but I have a strong feeling that webinars are often attributed to negative or neutral experience, while training (either online or offline) is good.