Wednesday, February 24, 2010

Minimum Viable Product @ Zynga

How Zynga Assesses Market Demand

- Create a 5-word pitch for a new product or feature

- Put it up on a high traffic webpage

- If it gets clicks, collect the emails of interested customers

- Build a ‘ghetto’ version of the feature

- Test everything

- Iterate constantly

Interesting comments on Mark Pincus' podcast on using MVP at Zynga.

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