I found this at Harvard Business Review - October 2009 (Page: 86).
Without any doubts I should say you should give yourself a break and read this article on rebranding and repositioning your product. This article features the great set of cases that you can learn from, as well as the best conclusions made.
|Should You Launch a Figher Brand? October 2009|
It's not the most straightforward strategy and frankly is a tough decision, so take your time, but then act fast. Because, as it was said, ..."the god of war hates those who hesitate".
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